Interactive displays are becoming increasingly popular for their versatility and interactivity, commonly found in shopping centers, museums, corporate lobbies, and educational institutions. However, many users realize only after installation that the quality of content is key to the effectiveness of their display. Without the right content, your interactive display may fail to realize its full potential. So, how can you find and manage the right content if you don’t have an onsite content creator? Choosing the right digital signage software can play a significant role in this. Let’s explore how to select digital signage software to enhance your interactive displays.
What is Digital Signage Software?
Digital signage software allows you to curate and share content on your interactive displays. It ensures that the imagery and information on your display capture your audience’s attention, convey important messages for your organization, and display updated information to encourage future viewing.
Digital signage software is often cloud-based, allowing users to manage displays from anywhere at any time. By connecting to real-time sources of information, digital signage software can share the latest news, weather, or social media updates.
Why is Quality Software Important for Your Digital Signage?
The content you share on your interactive displays needs to resonate with your audience, or they might ignore it. Great content should be interactive, eye-catching, and timely. Keeping content fresh requires effort if your audience demands constant updates. Without the right software, your images might not display correctly depending on the size and shape of your screen. The right digital signage software can address all these needs and automate the process, saving your organization time and money.
What to Look for in Digital Signage Software
Consider the following key factors when investing in digital signage software:
- How much budget have you allocated for your project, and have you considered ongoing software expenses?
- Are you looking at ongoing SaaS costs for your software, or do you prefer an upfront payment?
- Does the provider offer solutions that align with your specific industry, as evidenced by their features or client list?
- How important is it for your solution to share current content like news or social media?
- How many displays are you managing, and will they display the same or different content?
It’s also important to consider the success of your partner. Software companies often go out of business, and the time invested in learning and setting up a platform would be lost if you choose the wrong partner. While an upfront cost may seem appealing, adding features can quickly increase your overall expenditure.
Fortunately, software websites and partners like Betvis offer demos that allow you to see the software in action, and many offer free trials. While research can help, you might need to experience it yourself to find the right solution.